I am Connor MacIvor, The Seller's Agent behind the SellersOnlyAgent.com business model. I do not take buyer clients. I do not double-end my own listings. I do not blur the line. I represent homeowners, potential sellers, and current property owners who want a sharper, cleaner, more strategic way to sell.
Connor T. MacIvor — “Sellers only” means never entering into an agency relationship to represent a buyer. It does not mean refusing to show homes to, interact with, or accept offers from unrepresented buyers. NAR’s settlement FAQ (#77) confirms that a listing agent showing their own listing to an unrepresented buyer is acting “on behalf of the seller” and does not need a buyer agreement. The agent can show the property, answer questions, and facilitate the transaction while maintaining exclusive loyalty to the seller. The unrepresented buyer is treated as a customer, not a client.
SellersOnlyAgent.com is not a slogan. It is a business model. It exists because the traditional real estate structure asks sellers to accept blurred loyalties, fuzzy representation, and too many incentives flowing in too many directions.
Homeowners do not need a lecture on agency law to feel the difference. They immediately understand this: if you are hiring someone to defend your price, your timing, and your confidential motivations, that person should be built for your side.
Too many agents market themselves as "full service" while leaving the homeowner to guess where their true loyalty sits when the transaction gets complicated, emotional, or financially tight.
Most agents sound interchangeable. The Seller's Agent with a sellers-only business model does not. That difference sticks in the mind of homeowners, future sellers, and referral partners.
When a homeowner asks, "Why Connor MacIvor instead of someone else?" the answer is immediate: his entire business is built around the seller side—and nothing else.
That's stronger than "great service." It's a category you can actually remember.Following industry changes and litigation in November 2024, the mandatory use of buyer broker contracts and clearer separation of representation became the new standard. Even before those changes, Connor saw the writing on the wall and had already built his business around seller-only representation—adopting that approach earlier than the mandatory implementation.
That’s not reaction. It’s preparation.
Understand how seller-only representation shapes your selling plan, communication, and negotiation.
No split attention. No internal tug-of-war. No blurred identity about who the client truly is. One exception, disclosed up front: a buyer's agent from my own brokerage. Here is how that works.
Your timing, motivation, pressure points, negotiating posture, and flexibility stay aligned with the seller mission.
Every recommendation can be made through the lens of what benefits the seller rather than what makes the entire deal easier for everyone else.
Potential sellers know exactly what you stand for. Referrals become easier because your positioning is easy to describe and hard to forget.
Even if someone is not ready to list today, they are still evaluating who they would trust if the time came. A homeowners' education site with a strong sellers-only philosophy keeps you top of mind long before the listing appointment is scheduled.
Most listing pages promise marketing, negotiation, service, communication, and results. Everybody says that. Very few explain the structure of representation itself. That is where your edge lives.
I am not trying to fit a sellers-only philosophy into a generalist business. I built the business around it. That matters. It changes the language, the strategy, the intake, the way buyers are handled, the way listing advice is framed, and the way homeowners experience the entire process.
Ask every agent who they will represent and how they handle buyer inquiries on your listing.
If you want someone fully focused on protecting your side, then that person should not also be representing the side negotiating against you. That is not anti-buyer. That is pro-clarity.
Unrepresented buyers are not shut out. They may view the property and receive access to the information needed to evaluate it. But I do not represent them. I remain on the seller’s side only. If a buyer wants their own advocate in the transaction, they should secure their own agent.
This section gives sellers a bigger-picture perspective: if dual agency were harmless, why do some regulators and markets ban or tightly restrict it?
The exact form of prohibition and any carve-outs can vary, but these states are widely cited as jurisdictions where dual agency is not allowed in the traditional sense.
In some markets outside the U.S., the same basic conflict has already triggered bans or strong restrictions.
The point is not that every country has identical rules. The point is that serious regulators have looked at the conflict and decided structure matters.
I know what gets said about my model in living rooms across the SCV and SFV. Sellers take my appointment, then take theirs, then call the next morning to ask if any of it was true. So I am putting the playbook here in writing, so you walk into every listing appointment, mine or theirs, with the full context.
The reason they say this: when one agent represents both sides, that agent collects both halves of the commission. My model removes the double-dip. They lose money if you pick me. They will fight for that money.
Your property, preparation needs, marketing plan, and service scope shape the conversation. We negotiate your fixed listing fee individually and put it in writing before you sign the listing agreement.
There is no universal advertised price, preset percentage, or promised savings. The fee and included services are agreed directly with you.
The reason they say this: the club is how percentage commissions get protected. Sellers should not be expected to subsidize the friendships that exist between agents on opposite sides of the negotiation.
Stevenson Ranch, Valencia, Castaic, Santa Clarita, Granada Hills, Northridge, Porter Ranch, Encino, Tarzana, Sherman Oaks. Luxury, equestrian, 55-plus, probate, trust sale, first-time seller. Ask for the list. I have closed across every tier and category in the SCV and SFV.
Specialization in your neighborhood is not what sells your home. Positioning, exposure, certification, and negotiation are what sell your home. I treat every listing as a custom strategic case, never a template.
If they show up after me, they will say I oversold the value to win you. If they are scheduled before me, they will tell you not to bother taking my appointment at all. Same playbook, two directions.
The fact that this comes up at every appointment now means the model is winning. Two years ago no one in the SCV knew the term Sellers Only Agent™. Now every competing pitch has to address it. That is free competitive intelligence. Use it.
The model holds up because the math holds up and the law holds up. The reason this section exists is that I have heard the counter-pitch so many times I can recite it before the other agent finishes their coffee at your kitchen table. Now you can too.
Book the strategy review. Then schedule whichever competing appointments you want. Come back when you have heard the full range. I am confident in the outcome.
Book the seller strategy reviewSelling on your own? Explore the FSBO Track for a practical guide to MLS access, disclosures, escrow timing, and the decisions ahead. If you want full-service seller representation, we can discuss the scope and negotiate a fixed listing fee for your property, agreed in writing before signing.
Open the FSBO Track →Enter your own agreed listing fee. No fee is assumed. This planning estimate is not a quote.
Use property-specific estimates for every cost. Discuss your fee and selling plan with Connor.
Start with your proceeds and timing in the Seller Decision Desk →
Tell me about your property and timing. I’ll reach out to schedule a strategy call or you can book a time below.
Your review brief is ready. Copy it into the notes field below if it does not appear automatically.
Form not loading? Open the inquiry form or email Connor. If you open the form separately, copy your review brief into its notes field.
Clear answers about seller-only representation and planning your sale.
Book a call to discuss your property, timing, and how a sellers-only approach can work for you.
Book Seller Strategy CallContact me for “Sellers’ Only Agents” in other counties and other states. Be patient—this model is not adopted by most in commission-based service businesses.
Stay safe.
